Brewing the perfect cup of coffee is both an art and a science. To achieve the perfect balance of flavour, aroma and body, there are a few key things to keep in mind. First, it is important to start with fresh, quality beans. Make sure to store them in an airtight container in a cool, dark place. Second, the grind is crucial – too fine and the coffee will be bitter; too coarse and it will be weak. A good rule of thumb is to use one heaping tablespoon of beans per cup of water. Third, water temperature is also important – too hot and the coffee will be burnt; too cold and it will be under extracted. The ideal temperature for brewing coffee is between 195-205 degrees Fahrenheit. Finally, the brew time should be between 3-5 minutes. These tips may seem like small details, but they can make all the difference in creating a delicious cup of coffee.